Commercial Real Estate in Memphis and our Galaxy

I promise I don’t read Parade magazine. I wouldn’t have known about this if another guy in my office hadn’t tipped me off.

Parade Magazine has their annual “What People Earn” issue this week. Every year they have 70 or 80 headshots of people from across the country with their name, job description, and what they made last year. The subjects run the gamut, from Steve Carell of “The Office” fame ($9 million) to Gary Fearn, a minister from Pueble, CO ($9,000).

While interesting, the reason I got a text message on a Sunday afternoon about this was the inclusion of one of our own in the magazine. Crye-Leike Commercials’ own Tucker Beck has a headshot in Parade Magazine. I’ve got a scan of the whole page after the jump. (This is probably the only place you’ll ever see Tucker and Maria Sharapova together).

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Yesterdays Parade magazine (That insert in-betwixt the Best Buy ad and all the coupons) had the article: “5 Biggest Real Estate Myths”. Parade doesn’t have the article posted online, but here are the “high” points:

1. Only a licensed real estate broker should sell your home.

Reality: The National Association of Realtors tends to propagate this assertation: You’d turn to a doctor when sick, so why not have a broker handle your most valued asset? But not everyone needs a third party. After all, who knows more about your home than you?…

Here’s your reality: It’s not about who knows the most about your house, it’s about who knows the most about the local market, who knows the most about marketing your property, who knows the most about exposing your house to the highest number of potential buyers.

If you’re going to go with the good ol’ doctor analogy, use it correctly. Why go to a doctor when you’re sick? After all, who knows more about your body than you? “Who knows more about your home?” It’s not about individual product knowledge, it’s about industry and market knowledge.

2. Your broker wants to get the highest price for your home.

Reality: Most brokers just want to get a deal done, says John T. Reed, author and publisher of the Real Estate Investor’s Monthly newsletter. “They’ll tell you, “I’ll be pushing for the higher price, because my commission is linked to the price”" he says. But agents may be pushing for the first reasonable offer…

Here’s your reality: Read more »